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27 Jan 2011

Google hires while Yahoo! fires

Global – On the same day when Yahoo! announced plans for its second round of layoffs in six weeks, Google is boasting 2011 as the biggest hiring year in company history with over 500 hires in Asia Pacific. After cutting about 700 employees last December, Yahoo! announced it will further lay off 1% of its global workforce, which is estimated at about 130 people. For Google, however, it wrote in an official blog post that 2011 will be “the biggest […]

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News / Social Media Marketing 0
20 Jan 2011

What is Google’s Search Advertising share in China?

Google China’s share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles. Google’s search advertising share increased to 23.1 percent, up from 21.6 percent in Q3 — still much lower than its 35.6 percent share at the end of 2009. However, rival Baidu remains dominant with a 71.7 market share, according to Beijing market research firm Analysys and […]

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Social Media Marketing 0
07 Jan 2011

PPC in 2011

Most would agree that 2010 was a good year for the Pay per click (PPC) industry. Google AdWords continued to innovate and lead the marketplace. The floundering Yahoo Search Marketing merged with Microsoft adCenter to form the stronger Search Alliance. Facebook continued to make strides in creating a substantial PPC-based social media advertising platform. Twitter has came up with its “promoted tweets”. So where does that leave us for the New Year? What can we expect from the world of […]

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Search Engine Optimisation / Social Media Marketing 0