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Google hires while Yahoo! fires

By Terence

Global – On the same day when Yahoo! announced plans for its second round of layoffs in six weeks, Google is boasting 2011 as the biggest hiring year in company history with over 500 hires in Asia Pacific.

After cutting about 700 employees last December, Yahoo! announced it will further lay off 1% of its global workforce, which is estimated at about 130 people.

For Google, however, it wrote in an official blog post that 2011 will be “the biggest hiring year in company history”, surpassing 2007 when it added 6,000 people to Google worldwide.

In the Japan and Asia Pacific region, Google is planning to hire over 500 people.

Alan Eustace, SVP engineering and research of Google, said many of the company’s big bets, including on mobile and display advertising, have started to pay off.

According to Google, display advertising has been a main driver in 2010 and of its China business, with the largest advertisers increasing their spending by 75%.

For Asia, Google said it would continue to act as an export gateway, allowing Asian businesses of all sizes to connect with new international clients via export tools such as AdWords and AdSense. – Marketing Magazine

Never ignore these 7 kinds of pain.

By Terence

Usually a headache is just a headache, and heartburn is nothing more than a sign that you rang the Taco Bell once too often. Except when they’re not.

Pain is your body’s way of telling you that something isn’t quite right. More often than not, you have some idea of what’s behind it. But when it comes on suddenly, lingers longer than usual, or just seems different, it calls for medical attention–and the sooner, the better. According to our experts, all of the following pain conditions should be considered red flags

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Will PAP last?

By Terence

THE founding leader of the People’s Action Party (PAP) who led it for 38 years as secretary-general has predicted its loss of power in government.

Mr Lee Kuan Yew said in a new book to be launched today that the day would come when voters ‘get tired of a stable government and say let’s try the opposition’.

PAP Lee Kuan Yew

PAP Lee Kuan Yew

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Google’s CEO Eric Schmidt to step down

By Terence

US – Eric Schmidt is stepping down as CEO of Google and will relinquish responsibilities to co-founder Larry Page from 4 April after nearly a decade in the role.

In a surprising turn of events, Schmidt will relinquish his responsibilities to co-founder Larry Page starting on April 4 after nearly a decade in the role.

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What is Twitter Marketing for your business?

By Terence

Tip 1: Just be your normal self and you’ll be fine

The beauty of Twitter is that it’s a huge global community of human (mostly; there are spammer accounts but they’re easy to recognise, block and report to the authorities). So do show your human side, especially when using your business account. Talk about things that matter to you and your business associates: comical things that your children say or do, recent accomplishments, your favourite singer or movies, and so on. Join in with conversations that interest you – be friendly, show emotion, and use smilies if you want to. :)

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What is the Google “related ads”?

By Terence

More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new layout for general and brand terms in Google AdWords that showed “Related to [search term]” last June, and it seems it has rolled out more broadly in the last few days.

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What is Google’s Search Advertising share in China?

By Terence

Google China’s share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles.

Google’s search advertising share increased to 23.1 percent, up from 21.6 percent in Q3 — still much lower than its 35.6 percent share at the end of 2009. However, rival Baidu remains dominant with a 71.7 market share, according to Beijing market research firm Analysys and reported by PCWorld.

Both search engines are expected to retain their respective spots, although Analysys believes other domestic search engines (including Sogou, Goso, and Alibaba’s Etao) may eventually slowly eat away at those numbers.

Despite its struggles, Google isn’t going anywhere. As we noted earlier this month, China, and its 400 million Internet users, is too big a prize for Google to give up.

Heading forward, Google is planning a bigger focus on display advertising, Reuters reported:

“Google is targeting Chinese firms to advertise on its dominant overseas search market, a business which already constitutes about half of its China revenues … Google is betting that rapidly-growing Chinese exporters, keen to reach out to overseas customers, will make use of the company’s global reach through its international search sites.”

Google also plans to increase its sales staff at its Beijing office. – SearchEngineWatch

SEO Company in Singapore

How often do you use Facebook in the loo?

By Terence

You may scoff at that coworker who brings a newspaper into the bathroom at work, but we know the truth about you now. According to Atlanta-based AIS Media, a survey of 500 people found that 27% of Americans report using mobile devices to check Facebook while in the bathroom.

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What is Facebook’s advertising revenue? $1.86billion!

By Terence

It turns out Facebook is a lot like Google after all.

As the social network steams past 650 million global users, its business is looking more like Google’s in that the majority of its ad sales now come from small- and medium-size companies that make use of its self-serve ad system, a model that turned Google into a $200 billion behemoth during the past decade.

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The 6 biggest Search Engine Optimisation mistakes

By Terence

The early part of the year, especially the 1st quarter, is a time to make resolutions, and then promptly fail to follow them. That said, it’s also a time to for new beginnings, a chance to correct the mistakes of the past.

Within search engine optimization (SEO) there are plenty of mistakes that people make that they need to stop making. So if you do any of the following, it’s time to stop, especially if you want a new beginning for your SEO in 2011.

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