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Author Archives: terence

19 Jul 2019

Digital Agencies from Abroad Setting up in Singapore

Global agencies setting up their hubs in Singapore isn’t a surprise to anyone who’s been in the Digital Advertising market for a while. With the rise of Asian brands (TaoBao, Alibaba, Samsung & Huawei just to name a few), and markets such as China and Korea now one of the super powers of the world, it comes as no surprise that in recent times notable global agencies such as VaynerMedia, 72andSunny, Forsman & Bodenfors, have been making the tiny red dot […]

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News 0
27 Jan 2011

Google hires while Yahoo! fires

Global – On the same day when Yahoo! announced plans for its second round of layoffs in six weeks, Google is boasting 2011 as the biggest hiring year in company history with over 500 hires in Asia Pacific. After cutting about 700 employees last December, Yahoo! announced it will further lay off 1% of its global workforce, which is estimated at about 130 people. For Google, however, it wrote in an official blog post that 2011 will be “the biggest […]

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News / Social Media Marketing 0
22 Jan 2011

Never ignore these 7 kinds of pain.

Usually a headache is just a headache, and heartburn is nothing more than a sign that you rang the Taco Bell once too often. Except when they’re not. Pain is your body’s way of telling you that something isn’t quite right. More often than not, you have some idea of what’s behind it. But when it comes on suddenly, lingers longer than usual, or just seems different, it calls for medical attention–and the sooner, the better. According to our experts, […]

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News 0
21 Jan 2011

Will PAP last?

THE founding leader of the People’s Action Party (PAP) who led it for 38 years as secretary-general has predicted its loss of power in government. Mr Lee Kuan Yew said in a new book to be launched today that the day would come when voters ‘get tired of a stable government and say let’s try the opposition’.

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21 Jan 2011

Google’s CEO Eric Schmidt to step down

US – Eric Schmidt is stepping down as CEO of Google and will relinquish responsibilities to co-founder Larry Page from 4 April after nearly a decade in the role. In a surprising turn of events, Schmidt will relinquish his responsibilities to co-founder Larry Page starting on April 4 after nearly a decade in the role.

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News / Search Engine Optimisation 0
20 Jan 2011

What is Twitter Marketing for your business?

Tip 1: Just be your normal self and you’ll be fine The beauty of Twitter is that it’s a huge global community of human (mostly; there are spammer accounts but they’re easy to recognise, block and report to the authorities). So do show your human side, especially when using your business account. Talk about things that matter to you and your business associates: comical things that your children say or do, recent accomplishments, your favourite singer or movies, and so […]

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Social Media Marketing 0
20 Jan 2011

What is the Google “related ads”?

More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new layout for general and brand terms in Google AdWords that showed “Related to [search term]” last June, and it seems it has rolled out more broadly in the last few days.

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Uncategorized 0
20 Jan 2011

What is Google’s Search Advertising share in China?

Google China’s share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles. Google’s search advertising share increased to 23.1 percent, up from 21.6 percent in Q3 — still much lower than its 35.6 percent share at the end of 2009. However, rival Baidu remains dominant with a 71.7 market share, according to Beijing market research firm Analysys and […]

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Social Media Marketing 0
20 Jan 2011

How often do you use Facebook in the loo?

You may scoff at that coworker who brings a newspaper into the bathroom at work, but we know the truth about you now. According to Atlanta-based AIS Media, a survey of 500 people found that 27% of Americans report using mobile devices to check Facebook while in the bathroom.

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Social Media Marketing 0
20 Jan 2011

What is Facebook’s advertising revenue? $1.86billion!

It turns out Facebook is a lot like Google after all. As the social network steams past 650 million global users, its business is looking more like Google’s in that the majority of its ad sales now come from small- and medium-size companies that make use of its self-serve ad system, a model that turned Google into a $200 billion behemoth during the past decade.

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Social Media Marketing 0