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Archive for the 'Search Engine Optimisation' Category

Google’s CEO Eric Schmidt to step down

US – Eric Schmidt is stepping down as CEO of Google and will relinquish responsibilities to co-founder Larry Page from 4 April after nearly a decade in the role. In a surprising turn of events, Schmidt will relinquish his responsibilities to co-founder Larry Page starting on April 4 after nearly a decade in the role.


The 6 biggest Search Engine Optimisation mistakes

The early part of the year, especially the 1st quarter, is a time to make resolutions, and then promptly fail to follow them. That said, it’s also a time to for new beginnings, a chance to correct the mistakes of the past. Within search engine optimization (SEO) there are plenty of mistakes that people make [...]


Bing Instant, Social Search & SERPS in 2011

Last year in 2010, internet business marketers saw a tremendous amount of innovation and growth in the social media and search space. Google introduced Instant, Bing and Yahoo completed the organic and paid search transition of their Search Alliance, Facebook handed over exclusive “Like” data access to Microsoft, and Google +1 has everyone guessing what’s [...]


PPC in 2011

Most would agree that 2010 was a good year for the Pay per click (PPC) industry. Google AdWords continued to innovate and lead the marketplace. The floundering Yahoo Search Marketing merged with Microsoft adCenter to form the stronger Search Alliance. Facebook continued to make strides in creating a substantial PPC-based social media advertising platform. Twitter [...]


Use Social Media to boost your SERP ranking

Have you always thought that Social Media is more of a leisure activity and can’t be use seriously for any business benefits? Think again. Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. Of course, social media links [...]