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Archive for January, 2011

What is the time frame to experience positive returns on PPC campaign?

We are so used to the word – Instant. Instant Coffee, Instant Noodles, Instant Soccer results via mobile and etc. We are also accustomed to instant gratification in search. We can set ads live in the morning, and within a few hours know how consumers are responding.


Bing Instant, Social Search & SERPS in 2011

Last year in 2010, internet business marketers saw a tremendous amount of innovation and growth in the social media and search space. Google introduced Instant, Bing and Yahoo completed the organic and paid search transition of their Search Alliance, Facebook handed over exclusive “Like” data access to Microsoft, and Google +1 has everyone guessing what’s [...]


PPC in 2011

Most would agree that 2010 was a good year for the Pay per click (PPC) industry. Google AdWords continued to innovate and lead the marketplace. The floundering Yahoo Search Marketing merged with Microsoft adCenter to form the stronger Search Alliance. Facebook continued to make strides in creating a substantial PPC-based social media advertising platform. Twitter [...]


Use Social Media to boost your SERP ranking

Have you always thought that Social Media is more of a leisure activity and can’t be use seriously for any business benefits? Think again. Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. Of course, social media links [...]